Jewelry company Altruette offers a unique line of philanthropic charm bracelets and necklaces. Each charm represents a nonprofit organization, or “cause partner,” which receives half of the net profit from the sale of the charm. Altruette’s goal is “to create beautiful objects to further beautiful causes,” say the founders, two former journalists.
We designed a feminine logo for the company, showcasing its name in a chic cursive. Mars Design also created a website, gift card, online advertisements for Altruette.